|Back in 2002, Reid Hoffman decided to take social media to the next level by creating a grown-up, business focused platform - a few tweaks later and, LinkedIn was born. Despite the platform being around for almost 20 years, many members still aren’t making the most of this incredibly useful marketing tool. The following is our guide to using LinkedIn to grow your business up to 600% faster.
Please note: This article does not contain business or legal advice. This is a collaborative post.
7 LinkedIn Marketing Tips To Grow Your Business
Don’t Keep a Low Profile
When was the last time you updated your company’s LinkedIn profile or, even looked at it, for that matter? Probably not recently. Nothing says ‘disinterest’ like an out of date or incomplete profile - remember that people who are looking for businesses like yours are going to land on your profile page to find out more about you. At ultimate banners, we learned that the hard way - and, so, we’re here to impart what we learned. Take a look at your profile page from your customer’s point of view; is it engaging? Is there information missing? Keeping your profile page interesting - and updated - is a quick and easy way to attract more custom to your business.
Keep Potential Customers Posted
So, you last posted the week before last - twice - and then, nothing. Yes, yes, we know you’re busy - so are your potential customers. A LinkedIn profile without regular and consistent posts is kind of like a house with the lights off and a build up of mail on the porch - your customers will assume that nobody’s home. We’re not saying that you have to post daily or, even weekly - just make sure that you’re posting consistently with interesting content. You can always use a tool such as Postfity to schedule your posts in advance.
Use RSS Feeds
Although you have to pay for these with LinkedIn, it’s a fairly sound investment. These provide you with shareable content and allow you to customise that content as you see fit. This can be really handy if you don’t have time to write or source your own content.
Buff Up Your Content
The fickle nature of social media means that not all of your followers have seen all of your posts - which means you have an opportunity to ‘recycle’ some of your best stuff. By re-buffing or re-sharing your content, you can make sure that all of your followers have seen your best posts as well as freeing up your time to create more - just use sparingly!
Link in Your Colleagues and Staff
The great thing about social media is that it’s interactive - so use that to your advantage. You are, of course, encouraging customers and potential customers but, don’t forget to ask your employees and colleagues to get involved too in order to pad out your engagement.
Link Up Your Pages
So, you now have some great content on your LinkedIn page - don’t be selfish, it’s time to share it! Make sure that you’re linking your LinkedIn to your other social media pages as well as to your company website to make sure you’re throwing the net as wide as possible in terms of building leads.
Say Something New
We’ve all had those messages from LinkedIn starting, ‘I saw your profile and thought I’d reach out…..’ Dare to be different when contacting other LinkedIn members; try ‘Here’s what you’re doing wrong’ or similar in order to avoid your message being relegated to the LinkedIn bin.
We know that new technology and techniques for marketing are landing all the time - that doesn’t, however, mean we should be ignoring the existing ones. LinkedIn can be a fantastic way of getting some solid, free marketing if used properly.
By Ben from UltimateBanners dot co author of the pull up banner mock-up guide.
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