I started this blog only a few months ago (October 2016) with a 'plan' to write informative and practical posts about topics related to mental health and wellness. My intention was to share the knowledge that I have gained through both my education and my experiences working in the helping field with others in a easy-to-understand way. I decided to write this post today to check in with how my original plan has changed and evolved, and how well I am meeting my goals of being a mental health blogger.
When I first started posting on my blog, I quickly realized that there was a lot I didn't know about blogging.. and I mean a LOT! I knew I had some technical skills with computers.. I definitely had writing skills down pat.. and of course my knowledge of mental health. That should be good enough... right? Oh, how I was very wrong!
As soon as I learned there was quite a lot to learn (and a huge learning curve to ascend) I logged on to Facebook and joined a few groups that I found that were connected to blogging or online entrepreneurship. This was a fantastic decision! The amount of information I learned from others in these groups and from the blogging community in general was invaluable. I went from feeling overwhelmed and that I really had no clue what I was doing, to feeling like maybe I could keep up. It was really exciting to hear about how other people organize their blog and posts, as well as the passion and ambition they had for long-term goals for their business.
So today I wanted to share some of lessons I have learned along the way, as well as the (first ever) short-term goals I set for myself this month (to gain more followers) as well as some of the long-term goals I have in store for my blog and therapy business to come.
There are many ways of helping your blog and website flourish (paying for advertisements, promoting through word-of-mouth, forcing your sister to proof-read your writing) and one of the most fruitful areas of promotion is to gain more followers on social media.
This month, I set myself a goal of reaching a certain number of social media followers on each platform that I spend the most amount of time on. It's interesting to review the final numbers to see the sites that saw huge growth in followers and others that either trickled in or made zero growth. Check out the results below!
As the numbers in the growth column show, I did quite well at increasing my followers on each social media platform, so I feel quite proud of being able to connect with others and share content that readers feel compelled enough to follow me for. It's also glaringly obvious that I haven't put nearly enough effort into increasing my e-mail list followers, but don't worry.. I have a plan for this! One of the pieces of advice I continue to hear is that building a loyal e-mail list is central to a thriving business, and if you're interested in what I have planned to entice others to join my mailing list, check out my long-term goals below.
Yet another wise blogging tip I have learned along the way is to sync your website with Google Analytics. I have to admit that I don't quite know how to interpret all of the data that this service brings in, but I do know that it's very useful to be able to access this behind-the-scenes information, especially when it comes to traffic acquisition.
The screenshot below shows that the vast majority of my social network acquisition (traffic that originates from a social media platform to my site) is from Pinterest. I learned quite early on in my blogging bootcamp days that Pinterest is actually a search engine, rather than a site that you connect in more meaningful ways with others, such as Facebook. It's clear to see that Pinterest is a very useful tool at helping others find my site and read my content.
Have any tips to share about how you gain loyal followers and a consistent blog readership? I would love to hear your advice in the comments below!
Blogging Tools & Recommendations
Whether you are a seasoned blogger, or just starting out, finding out what works for other bloggers can save you a lot of time and can also help to reduce feelings of stress, overwhelm, or burn-out. Here are some of my own suggestions that have made my blogging life easier over the past few months:
Social Media Scheduling:
Share your favourite products & services in the comments below!
Lessons Learned So Far
Professional Goals for 2017
Here is a sneakpeek into some of my medium to long-term goals for my blog and business:
New Posts Published in February
Check out my most recent posts on the blog:
Also check out: A Girl's Guide to Making Your First $100 On Your Blog!
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*Please note that some of the links on this page are embedded with affiliate links. Any revenue that I receive through affiliate marketing helps me to keep the rates charged to clients lower so that more individuals can access therapy at an affordable rate.